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In a world full of apps by watch brands that were really just advertisements, Lorem Ipsum set out to create an app where form follows function. Focusing on Bulova’s top-selling watches, we created an alarm clock and world time app for iPhone and Android, with the accuracy of the atomic clock and the simplicity of Bulova’s alarm clocks.

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The alarm clock feature transforms your smartphone into an authentic Bulova watch, with six unique dials to choose from. Each timepiece is customized to reflect the unique capabilities of the Bulova watch it represents. For instance, Bulova Time displays a sweeping second hand on all Precisionist models, which is the collection’s signature “tick.” Focusing on creating a useful app proved successful and scalable, and was quickly imitated by the competition.